• Goal

  • To spread awareness of artists within the pop/punk/rock & alternative music scenes

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• Objectives

  • To advertise the info from press releases 

    • Push new music, concert news, etc. 

  • To review albums and concerts

  • To interview artists

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• Strategy

  • Reach out to labels and artists

  • Be active on social media

  • Consistently post

  • Target buyers

    • Melanie

      • PR at a large record label

      • Handles PR for many different artists

    • Andrew

      • Indie artist

      • Needs help getting name out there

        • Just released a record and is going on tour

    • Hayley

      • Student

      • Music fan

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• Tactics

  • Have social media

    • Facebook

    • Twitter

  • Set posting schedule

    • For social media and blog

  • Have other people contribute

 

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• Social media

  • Facebook​ - Good Parts Press​​

    • With every blog post​

      • "Is the music scene going under 'Down Under'? Check out the link below to read Katy Heath's thoughts on the future of music in her country."

      • "After a long trip to (and back from) New York the night before, Simma, running on one hour of sleep, had the opportunity to photograph The Fray. Check the pictures out below!"

      • "What if you couldn't hear music? How would you listen to it? Simma explains how even the Deaf community can enjoy concerts with this new technology."

  • Twitter - @goodpartspress​

    • With every blog post​

      • "Yellowcard's Ten is an emotional song tapping into ​a subject rarely covered. Click the link to read the review."

      • "Simma got to sit down with Pat Kirch and talk about their Free-For-All Tour. Check the interview out here!"

      • "Canadian pop/rockers hit the stage in Boston last night. Check out pictures from the show!"

      • "Brendon Urie's voice singing The Greatest Showman - everything you never knew you needed."

      • "Avril Lavigne prepares to drop second single since 2015"

      • "Spotify just released 'Your Top Songs 2018' - what's on your playlist?"

      • "According to Spotify, I spent 35 hours this past year listening to Panic! At The Disco. Click the link to find out your tops of 2018!"

  • Instagram

    • Personal - @slambphotography​

    • Down the road, GPP

      • One post per day​

 

 

 

• 10 Long Tail Keywords

  • Music media

  • Concert review

  • Album review

  • Song review

  • Concert photography

  • Concert in Boston

  • Concert in New York

  • Album release

  • On tour

  • Music news

 

• SEO 

  • Put keywords in homepage title

  • Update homepage’s SEO description

  • Link social accounts

  • Consistently post

  • Use long tail keywords in titles

 

• ROI

  • Goal is to pay contributors​

    • $25-$100 per post ​

    • $100 per photography event

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• Graphics

  • Simple lines

    • Not to distract from photography on site